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MYSAFEER
The initiative called My Safeer was developed over the past year based on customer research, as well as input from Safeer's store managers, senior division executives, merchandise vendors and industry experts. Its goal is to accelerate sales growth in existing locations by ensuring that core customers surrounding each Safeer's store find merchandise assortments, size ranges, marketing programs and shopping experiences that are custom-tailored to their needs..
For more information, visit: www.mysafeer.com