Safeer Market has been recognised with the Golden Spoon Award for Supermarket Chain of the Year at the Golden Spoon Awards 2026, presented by RetailME at JW Marriott Hotel Marina, Dubai.
The recognition marks an important milestone for Safeer Market and reflects its continued focus on delivering freshness, convenience, choice and value to communities across the UAE.
With 45 years of retail heritage, Safeer Market has built a strong presence across all seven Emirates, serving communities from major urban centres to locations including Dibba, Kalba, Khorfakkan and Dhaid.
Safeer Market offers a comprehensive shopping experience, bringing together groceries, fresh food, fashion, footwear, baby products, beauty, homeware and electronics across selected stores. Established retail concepts including Smart Baby, Eternity Style, Shoes4Us and Xpressions Style further expand the range available under one roof.
The brand also focuses on enhancing the fresh-food experience through visible preparation and service across bakery, meat, seafood and cheese sections.
Technology and digital solutions continue to support a smoother shopping experience, with initiatives including self-checkout, digital payments, online order picking and electronic shelf labels.
Through Safeer Plus, customers can also access exclusive member prices, points accumulation and redemption, personalised coupons and digital membership benefits.
The Golden Spoon recognition celebrates Safeer Market’s continued development as a community-focused retail network, combining its longstanding retail heritage with evolving customer needs and a convenient, accessible shopping experience.
The award was presented on September 15, 2026, at JW Marriott Hotel Marina, Dubai, recognising Safeer Market as Supermarket Chain of the Year.
