Welcome to Al Safeer Group, a name synonymous with excellence and innovation across the Gulf. Since our founding in 1985, we have grown into a diversified conglomerate redefining shopping, entertainment, and lifestyle in the region. Our portfolio spans hypermarkets, shopping malls, hospitality, cinemas, real estate, manufacturing, and trading—reflecting our commitment to delivering exceptional experiences and value.
Guided by our vision of Excellence in Service, Al Safeer Group thrives under the visionary leadership of our Founder & Chairman, J.P. Kalwani, and the dedication of more than 2,500 passionate professionals. Together, we have spent over three decades setting benchmarks in quality, service, and customer satisfaction.
With a proud legacy and an unwavering pursuit of growth, we continue to expand our horizons—creating destinations, opportunities, and experiences that enrich the communities we serve. At Al Safeer Group, we don’t just build businesses; we shape lifestyles.
To be the region’s leading diversified conglomerate, setting benchmarks in innovation, quality, and customer experience while driving sustainable growth and enriching the communities we serve.
Deliver Excellence: Provide unparalleled lifestyle experiences through a diverse portfolio.
Drive Innovation: Evolve with market trends by offering cutting-edge solutions across all business sectors.
Empower People: Foster an inclusive workplace that inspires our teams to excel, grow, and lead.
Sustain Growth: Expand responsibly, creating long-term value for customers, partners, and stakeholders.
Enrich Communities: Make a positive impact through responsible practices and community-driven initiatives.
Customer First: We prioritize our customers in everything we do, striving to exceed their expectations and enhance their experiences.
Integrity: We uphold the highest standards of ethics and transparency in all our dealings.
Excellence: We are committed to achieving and maintaining excellence in service, quality, and performance.
Innovation: We embrace creativity and forward-thinking to stay ahead in a dynamic market.
Collaboration: We believe in teamwork, fostering strong relationships with our employees, partners, and customers.
Sustainability: We are dedicated to sustainable growth, minimizing our environmental impact, and supporting the communities we serve.
Diversity and Inclusion: We celebrate diversity and ensure inclusivity in our workplace and services, valuing every individual’s contribution.
Xpressions Style Recognized at TAG Retail Advertising & Marketing Awards 2026
Xpressions Style was honored at the prestigious TAG Retail Advertising & Marketing Awards 2026, recognizing excellence in retail marketing, innovation, and creative impact.
Sustainable Retail Brand of the Year 2025
Xpressions Style was awarded Sustainable Retail Brand of the Year at the Sustainability Excellence Awards 2025, reflecting our commitment to eco-friendly practices, responsible sourcing, and reducing environmental impact.
