Welcome to Al Safeer Group, a name synonymous with excellence and innovation across the Gulf. Since our founding in 1985, we have grown into a diversified conglomerate redefining shopping, entertainment, and lifestyle in the region. Our portfolio spans hypermarkets, shopping malls, hospitality, cinemas, real estate, manufacturing, and trading—reflecting our commitment to delivering exceptional experiences and value.
Guided by our vision of Excellence in Service, Al Safeer Group thrives under the visionary leadership of our Founder & Chairman, J.P. Kalwani, and the dedication of more than 2,500 passionate professionals. Together, we have spent over three decades setting benchmarks in quality, service, and customer satisfaction.
With a proud legacy and an unwavering pursuit of growth, we continue to expand our horizons—creating destinations, opportunities, and experiences that enrich the communities we serve. At Al Safeer Group, we don’t just build businesses; we shape lifestyles.
To be the region’s leading diversified conglomerate, setting benchmarks in innovation, quality, and customer experience while driving sustainable growth and enriching the communities we serve.
Deliver Excellence: Provide unparalleled lifestyle experiences through a diverse portfolio.
Drive Innovation: Evolve with market trends by offering cutting-edge solutions across all business sectors.
Empower People: Foster an inclusive workplace that inspires our teams to excel, grow, and lead.
Sustain Growth: Expand responsibly, creating long-term value for customers, partners, and stakeholders.
Enrich Communities: Make a positive impact through responsible practices and community-driven initiatives.
Customer First: We prioritize our customers in everything we do, striving to exceed their expectations and enhance their experiences.
Integrity: We uphold the highest standards of ethics and transparency in all our dealings.
Excellence: We are committed to achieving and maintaining excellence in service, quality, and performance.
Innovation: We embrace creativity and forward-thinking to stay ahead in a dynamic market.
Collaboration: We believe in teamwork, fostering strong relationships with our employees, partners, and customers.
Sustainability: We are dedicated to sustainable growth, minimizing our environmental impact, and supporting the communities we serve.
Diversity and Inclusion: We celebrate diversity and ensure inclusivity in our workplace and services, valuing every individual’s contribution.
AWARD DUMMY LIST
🎉 SAFEER GROUP’S UNBELIEVABLY PRESTIGIOUS (and Totally Made-Up) AWARDS 2025 🎉
Because excellence comes in all forms – even the imaginary ones!
🏆 Safeer Hypermarket
Award Title: “The Cart Olympics Gold Medal”
Description: For having customers who can fill a cart in under 5 minutes flat.
Highlight: Speed, savings, and spontaneous snack decisions — all in one aisle.
🏆 Smart Baby
Award Title: “Tiny Trendsetter Award”
Description: For making babies more fashionable than their parents.
Highlight: Warning: extreme cuteness levels may cause impulse shopping.
🏆 Shoes 4 Us
Award Title: “Cinderella’s Closet Award”
Description: For offering so many shoes, everyone finds their perfect fit — even at midnight.
Highlight: Rumors say even Prince Charming shops here.
🏆 Safeer Mall
Award Title: “Maze of Happiness Award”
Description: For being the mall where you forget what you came for — and still leave smiling.
Highlight: Lost and found includes lost shopping lists and lost diets.
🏆 Sleep Eeeze
Award Title: “Pillow Fight Peace Treaty Award”
Description: For ending bedtime arguments with ultra-comfy mattresses.
Highlight: Couples now argue about who loves the bed more.
🏆 Al Seeb Properties
Award Title: “Real Estate Crush Award”
Description: For properties so irresistible, even your dream home feels insecure.
Highlight: Side effects include long-term happiness and bragging rights.
🏆 Occidental Hotel, Al Jaddaf
Award Title: “Check-In and Never Leave Award”
Description: For turning a one-night stay into a lifetime of loyalty.
Highlight: Guests report “accidentally” extending vacations. Multiple times.
🏆 Show Rack
Award Title: “Sole-Mate Discovery Award”
Description: For helping people fall in love — with shoes.
Highlight: Couples have proposed over matching sneakers.
🏆 Royal Regency Dry Cleaners
Award Title: “Clothes Resurrection Award”
Description: For turning tired, wrinkled clothes into red carpet-ready outfits.
Highlight: Even coffee stains fear their name.
🏆 Safeer Group HQ
Award Title: “Best Workplace for Caffeine-Driven Miracles”
Description: For creating magic between coffee breaks and deadlines.
Highlight: Home of the “Let’s Finish This Today” legends.
🏆 Sleep Eeeze Warehouse Team
Award Title: “Silent Ninjas of Sleep Logistics Award”
Description: For delivering mattresses so silently, even the neighbors didn’t hear.
Highlight: Some say they walk on clouds. Others say they are clouds.
🏆 Smart Baby Sales Team
Award Title: “Champion of Baby Giggles Award”
Description: For making babies and parents leave the store smiling (and shopping bags full).
Highlight: Customer satisfaction: 100%. Crying babies: 0%.
