In 1985, Safeer Hypermarket opened its first store in Sharjah, marking the start of a legacy. With a vision to provide affordable, quality products to UAE families, we quickly became a household name. Over the decades, we’ve expanded across the region, staying true to our roots while introducing mega promotions that make shopping even more rewarding. Today, we’re proud to serve millions with the same passion and dedication we started with.
Initiated supermarket business with the opening of Shop N Save in Sharjah, UAE, marking the foundation of Al Safeer Group.
Commenced trading operations with Show Racks Trading, diversifying into trading activities.
Entered manufacturing with the establishment of Steelracks Factory.
Opened Pic N Save Department Store in Abu Dhabi.
Launched Shoes 4 Us store in Sharjah.
Employee strength surpassed 1,000, reflecting significant organizational growth.
Noted for its corporate vision of ‘Excellence in Service,’ with a workforce that later grew to over 2,500 professionals.
Initiated supermarket business with the opening of Shop N Save in Sharjah, UAE, marking the foundation of Al Safeer Group.
Opened Macro Emirates and Discount Market in Sharjah, strengthening retail presence.
Launched Safeer Hypermarket in the UAE, establishing hypermarkets as the group’s core business.
Grew from a single outlet in Sharjah to one of the largest hypermarket chains in the Gulf, serving customers of all nationalities across all UAE emirates.
Entered Qatar, expanding its regional footprint.
Opened Shoes 4 Us store in Nakheel, Ras Al Khaimah (RAK).
Ventured into real estate with Safeer Properties.
Established Safeer Centre in Khofakkan and Kalba.
Opened Safeer Market in Al Nahdha, Sharjah
Launched boutique stores Shoes 4 Us and Eternity Style, expanding into specialized retail.
Opened Century Mall in Dubai, marking the group’s entry into mall retailing.
Launched Safeer Mall in Ajman.
Opened Safeer Mall on the Dubai-Sharjah Highway.
Opened Safeer Mall, RAK Home Style, Safeer Decor, MySafeer, ECC Mall, Sixteen London in Al Ain, and MySafeer in RAK.
Launched Safeer Hypermarket in Jurf, Ajman, and Xpresstion store in Jimi Mall, Al Ain.
Opened Xpression Style and My Safeer in Al Qasimia, Sharjah.
Opened Safeer Market in Mushirif, Ajman, Home Style in Fujairah, and MySafeer in Arabian Centre and Lamcy Plaza, Dubai.
Launched Safeer Tower 1 in Business Bay, Dubai,
managed by Al Seeb Real Estate Developer.
Began construction of Jadaf Hotel under Safeer’s real estate arm.
Opened multiple Novelties Stores in Dubai, Al Ain, Sharjah, and RAK.
Launched Safeer Tower 2 in Business Bay, Dubai.
Started construction of two hotel developments in Dubai Production City.
Opened Safeer Market in Dafan, RAK, and various Novelties stores in Dubai and Abu Dhabi.
Opened Xpressions Style Store in Century Mall, Fujairah.
Launched Central Mall in Khalifa City, Abu Dhabi, hosting a Safeer Hypermarket.
Handed over units in Safeer Tower 1 and 2 in Business Bay, Dubai
Completed two hotel developments in Dubai Production City, operated under the Four Points by Sheraton brand.
Opened Safeer Hypermarket in Umm Al Quwain.
Launched Novelties stores in City Centre and Sahara Mall, Sharjah.
Completed Safeer Tower in Dubai Marina, featuring 273 residential and commercial apartment units.
Opened Occidental, a third 4-star hotel in Al Jaddaf, Dubai.
Launched Royal Regency Holiday Homes Rental in Safeer Tower, Dubai Marina, a pioneer project in vacation home rentals.
Began construction of Royal Regency Business Bay Project, a luxury apartment building with 165 units.
Launched Okone Restaurant in Dubai Marina.
Signed franchise agreement with McGettigan International Limited
(Irish pub and bar).
Started construction of Royal Regency Suites Tower 1 and Tower 2 in Business Bay, Dubai, offering retail shops and 235 apartment units.
launched McGettigan in Dubai Production City
Signed franchise agreement with PizzaExpress Limited
(a leading UK restaurant brand).
