RETAIL

From Everyday Essentials to Style Statements

Safeer Market has been a trusted name in the UAE since 1985, offering a smart shopping experience built on quality, variety, and value. Strategically located across major cities, each outlet provides a wide selection of regional and international products—from fresh produce and groceries to health, beauty, and household essentials. 

smartbaby
Established in Dubai in 1991, Smart Baby is your go-to destination for fashionable, comfortable, and affordable children’s wear. Catering to newborns through age 12, the brand offers a delightful mix of everyday essentials, playful outfits, and occasion wear—all designed with care, quality, and growing kids in mind. With a focus on trend, comfort, and practicality, Smart Baby makes dressing your little ones as joyful as watching them grow.
Eternity Style, a dynamic retail division of Safeer Group, redefines casual fashion for men and women with a blend of comfort, simplicity, and urban flair. Offering a wide selection of trendy, eye-catching apparel, Eternity caters to those who express their individuality through modern, yet sophisticated styles. Each piece is thoughtfully curated from leading fashion houses around the world to reflect changing lifestyles and evolving fashion trends.
Established in 1998, Xpressions Style has become a trusted name in the UAE’s beauty and fashion industry. Committed to authenticity, the brand offers only original, branded products across a wide range of categories including perfumes, skincare, cosmetics, personal care, wellness, watches, jewelry, handbags, and fashion accessories—all at affordable prices.
shoes4us
Shoes 4 Us is a one-stop destination for the entire family, offering a wide range of stylish and comfortable footwear. From the latest trends and trusted global brands to a standout collection of Brazilian shoes, the selection caters to every age, style, and occasion.
SDS is a concept store that brings together four of the best brands operating under the wing of Al Safeer Group of Companies. Our store contains brands such as Smart Baby, Eternity Style, Shoes4Us, and Xpressions Style. SDS is a one-stop location where you can revamp your entire wardrobe.
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The premier destination for unmatched deals and discounts across an extensive selection of products. Here at Impulse Warehouse, our dedication lies in offering our customers superior-quality goods at prices that make every purchase a steal. Whether you’re a discerning consumer on the hunt for the top bargains or a small business owner aiming to replenish your inventory while maintaining your budget, rest assured, we’re here to serve your needs.

Youniq is your destination for stylish, comfortable, and affordable fashion for both kids and adults. We bring together a wide variety of collections designed to suit every age, style, and occasion — all under one roof. From playful and trendy outfits for children to elegant and everyday wear for adults, Youniq offers fashion that blends quality, comfort, and modern design. Whether you’re shopping for casual wear, festive outfits, seasonal collections, or special occasions, you’ll find something truly unique for everyone in the family.